Agents and managers both help performers build a career, but they do different jobs, get paid differently, and are regulated differently. Knowing the difference helps you decide who you need first and spot people who are not legitimate.
Key takeaways
- A talent agent submits you for auditions and negotiates bookings. A manager guides your overall career.
- Agents are typically licensed by the state and often franchised by unions. Managers usually are not.
- Both are paid by commission on your earnings, not upfront fees.
- Most beginners should look for an agent first. A manager becomes useful as your career grows.
What a talent agent does
- Submits you to casting directors for auditions.
- Negotiates rates, contracts, and booking details.
- Handles scheduling for auditions and jobs.
- Earns a commission on the work you book, commonly around 10 percent for union work and sometimes higher for non union, print, or modeling work.
In states such as California and New York, talent agencies must be licensed. Agencies that work with union talent are often franchised by SAG-AFTRA, which limits their commission and sets rules for how they operate.
What a talent manager does
- Helps shape your career strategy, branding, and goals.
- Advises on headshots, training, and materials.
- Helps you find and sign with agents.
- Often works with fewer clients and gives more personal attention.
- Typically earns a commission, often in the range of 10 to 20 percent.
Agent vs manager at a glance
- Main job: agent books work; manager guides your career.
- Licensing: agents are usually state licensed; managers usually are not.
- Number of clients: agents often have larger rosters; managers usually have smaller ones.
- Pay: both take a commission on your earnings, never a fee to sign you.
Which do you need first?
Most new actors and models should start with an agent, because an agent is who gets you into audition rooms. Managers make more sense once you are booking and need help with strategy, or when you are trying to break into a larger market. Parents of child performers should be especially careful and use our parent’s guide before signing anyone.
Ready to submit? Read how to get a talent agent.
Red flags for agents and managers
- Fees to sign, register, or “be represented.”
- Required photo shoots or classes with their own company.
- Promises of guaranteed bookings or a fast track to fame.
- No written contract or pressure to sign immediately.
See all 12 scam red flags.
Frequently asked questions
Can I have both an agent and a manager?
Yes. Many established actors have both, and they work together. Just be sure the combined commission makes sense for your income.
Do models need agents or managers?
Models usually work through a modeling agency, which acts as both booker and career guide. Some models also have a mother agency that places them with agencies in other cities. Learn more in how to become a model.
How do I know if an agent is licensed?
Check your state labor department’s list of licensed talent agencies, and check SAG-AFTRA’s list of franchised agents if you plan to do union work.
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Written by the Actors Models Wanted editorial team. Last updated October 2026.